Hong Kong Top Service Brand Awards 2023

Accolade won the Hong Kong Top Service Brand Awards

Objective

The “Hong Kong Top Service Brand Awards” aims to recognize outstanding service brands established by Hong Kong enterprises. It encourages local businesses to strive for excellence, promotes Hong Kong’s service industry, and enhances the image of Hong Kong enterprises both locally and internationally.

Hong Kong Top Brand Mark (Top Mark)

The “Hong Kong Top Brand Mark” (“Top Mark”) is the distinctive visual symbol of the Hong Kong Top Brand Awards (formerly the “Hong Kong Top Ten Brand Awards”), the Hong Kong Top Service Brand Awards, and the Hong Kong Top Brand Mark Scheme.

Winners of the “Hong Kong Top Brand,” “Hong Kong Premier Brand,” “Hong Kong Top Service Brand,” and “Hong Kong Premier Service Brand” may apply for the “Hong Kong Top Brand Mark Scheme” according to their product/service categories. Those who meet the assessment criteria may be granted a license to use the “Top Mark” in promoting their brand, award-winning company, or certified products/services.

Authorized users of the Mark must ensure that its usage complies with the “Hong Kong Top Brand Regulations” and the “Terms and Conditions.” They are also required to make every effort to ensure that the use of the Mark aligns with the “Hong Kong Top Brand Mark Guidelines.”

The “Top Mark” was designed under the supervision of Mr. Sim Tai Keung. The design integrates the image of a seal with the word “Top,” symbolizing authority, certification, and prominence. The letters “T” and “O” are joined to form the letter “b,” collectively suggesting “Top Brand.” The standard Mark adopts primary blue and red, while the premier version is in gold to signify prestige and excellence.

Judging Result

2022 Hong Kong Top Service Brand Awards – List of Shortlisted Brands (in alphabetical order)